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Free Google Analytics alternatives — Updated October 2026

7 free analytics options. Most skip cookies.

1. Umami Cloud — Hobby plan $0: up to 100K events/month, 1 website. Limits: 6-month data retention; community support. Source
2. Cloudflare Web Analytics — Free, privacy-first, lightweight website analytics. Limits: Cloudflare account required. Source
3. GoatCounter — Free donation-supported hosted analytics; open source, no tracking of personal data. Limits: For reasonable public usage, not millions of pageviews/day; self-host for more. Source
4. Plausible (self-hosted) — Plausible Community Edition: free, self-hosted, AGPL-licensed. Limits: You run and maintain the server; the managed cloud is paid. Source
5. PostHog — Free tier for product analytics and session replay. Limits: 1M events and 5K recordings/month. Source
6. Microsoft Clarity — Free forever heatmaps and session recordings with AI summaries. Limits: No paid plan on the product page; marketed as free forever for sites and apps. Source
7. Mixpanel — Free forever product analytics plan (no credit card). Limits: Up to 1M events/month; 10K session replays/month; up to 1k MEU/month for experiments; up to 10 active feature flags; unlimited seats. Source

Full cards: Analytics & Monitoring. Related: Free email marketing tools · Free Vercel alternatives